Aug 9 2023

Taylor Swift, Beyoncé and Margot Robbie are unleashing the spending power of women

New York — It’s the summer of girl power, fueled by Beyoncé, Taylor Swift and “Barbie.”

Millions of people across generations are paying through the nose for these experiences, providing a women-powered boost to the economy.

“I loved going with my family” to Taylor Swift and “Barbie,” said 15-year-old Chelsea Deutsch. “I don’t think I would have rather had it any other way.”

“Barbie” has so far raked in over $1 billion and counting at the box office. Beyoncé’s tour has been such a success, she was blamed for boosting inflation in Stockholm. And the final six nights of Taylor Swift’s Eras tour in Los Angeles are expected to bring $320 million to the city, according to the California Center for Jobs and the Economy.

“Barbie” was distributed by Warner Bros., which is owned by CNN’s parent company Warner Bros. Discovery.

“I think what we’re seeing right now is that women are not to be underestimated. They lift up economies and that impact is not to be overlooked,” said Kristina Chiapetta, executive strategy director at Landor & Fitch. “But brands haven’t been talking to them in their language for a really long time.”

That oft-unspoken language: authenticity and empowerment.

Is the Movie going to have a Barbie House?

Robbie spoke about the movie’s toy-tastic style during a December 2022 conversation with Carey Mulligan for Variety‘s “Actors on Actors” series. When Mulligan asked if the film would have any Barbie houses, Robbie responded, “The Dreamhouses? You’ll see some Dreamhouses. And it will be everything you ever dreamed of.”

A positive message

Eleven women and girls from Chelsea’s extended family – spanning ages 12 to 54 – went to see Taylor Swift at MetLife Stadium in East Rutherford, New Jersey. At least seven have seen “Barbie.”

See photos from Taylor Swift’s LA concerts: Taylor Swift continues to shine on her Eras Tour at SoFi Stadium

“I think it was nice to be a part of things that had such a girl positive message, which is definitely not the norm. So hopefully, maybe this sparks the turn, and maybe we get to see some more of that,” said Jennifer Deutsch, Chelsea’s mom.

Women control or influence over 80% of consumer spending, Chiapetta says. The secret is how to tap into that.

There are more women than ever in their prime working age in the United States, earning – and spending – a paycheck.

Women’s labor force participation rates have rebounded from the pandemic “she-cession” and returned to pre-pandemic form.

In June, the labor force participation rate for women in their prime working age of 25 to 54 years old hit an all-time high of 77.8%, according to Bureau of Labor Statistics data. The rate retreated slightly in July to 77.5% but still remained historically high.

‘I made it happen’

Helen Polise was not going to let two canceled flights stop her from seeing the last Taylor Swift concert in Los Angeles with her daughter Julie.

“Come hell or high water, I was going today. So I made it happen,” said Polise.

Their plans to see Taylor Swift’s Eras tour have been in the works since May: a girl-power weekend, filled with the concert, dinners, outfits, beads, a last-minute first-class ticket and “Barbie.” That all adds up.

“This was so different than anything that we’ve ever done together. So I think I was willing to do whatever it took,” said Polise.

‘The experience is priceless’: They spent thousands to see Taylor Swift’s The Eras Tour

The relatability factor to the women on screen and on stage is part of what makes these women-powered experiences this summer so special, Chiapetta said.

“I think what’s really powerful when you watch the ‘Barbie’ movie or read or listen to Taylor Swift lyrics is it expresses the full multi-dimensional experience of being a woman today. And that’s something that we haven’t seen a lot of when you look at traditional marketing. The way a lot of brands talk to women is in this very one-dimensional way,” said Chiapetta.

Big spending

Some tickets to Swift and Beyoncé are going for over $1,000. That priced some people out and forced others to pony up big bucks.

“Men go to a lot of sporting games and spend a lot of money on sporting tickets, and that’s never considered absurd or over the top. For us, this is like my Super Bowl,” said 27 year-old Julie Polise, Helen’s daughter.

Julie and the young girls from the family of 11 who all saw Taylor Swift walked away from the “Barbie” movie with their moms in mind.

See what the Taylor Swift friendship bracelet phenomena is all about: These bracelets are so much more than plastic beads

“We’re trying to get our mom to see it because I think she’d love it. Because my mom’s always loving the girl power,” said Dylan Ritcher, 12, who is part of Polise’s family.

And as many moms may relate to, when your daughter wants to share the biggest moment of the summer with you, you say yes and find a way to make it happen – because that memory will be priceless.

“When your girls get older and they’re 20 and 23 and they want to go to a concert with you, are you kidding me?” said Lisa Van Strat, who saw Taylor Swift with her two girls and family. “Who doesn’t say sign me up? Yes, yes! How much? Whatever – I’ll eat rice, I’m going to see this concert.”

Jan 13 2017

The Pacific Islands are the Perfect Locations to be During Winter Months

The Pacific Islands are the perfect locations to be during the winter months. With a complete reversed weather condition, the summer weather condition keeps the islands and inner lands dry with moderate temperatures for tourists to relax on the beaches with numerous resorts, commonwealth games taking place and performances, keeps tourists and visitors flying in and out of these locations.

The lifestyle is fantastic, filled with restaurants serving variety of food, from local recipes to Westernized, Islamic and French entrees. The entertainment splendid attracting and inviting groups of students, professionals, individuals or friends to attend different seminars being offered Offshores.

Most corporations maintain offshore international offices to make sure that their businesses is up and running 24 hours / 365 days a year. Freighting and logistics of products from different parts of the world are distributed in a well structured systematic trackable system. Keeping accuracy of services and goods maintaining profound Business-to-Business (B2B) relationships.

Employees who may have relocation assignments generally experience slight flu symptoms which most of the time would not last more than 3 days. The adjustment and transition of these jobs are usually flawless, keeping an updated Process Flow Documentation and having meetings to discuss new specifications and procedures with an edge to eliminate unnecessary downtimes during production runs. The change in location may not be physical and the teams can always have virtual meetings to accomplish their goals, keeping up with the demands from different part of the spectrum.

Corporations rely on their distribution centers across the board, processing business obligations and derivatives to meet and surpass the bottomline of short and long term goals of the corporation.

The responsibilities of corporate employees is to make sure that they have a profound understanding of various line of business and the groups responsible to meeting the goals of these business lines. With collaborations and experience, the job gets done. Maintaining consistent team members is always a win-win situation.

With mass production, using automated systems from mini to humongous manufacturing plants’ production, the price of goods reduces. Recycling and reuse increases, keeping the environment more cleaner and healthy.

Some corporations today, rely on Energy Solar Panels to conserve and reduce energy costs while maintaining a better, cost effective and safety means of energy production.

Mar 18 2015

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Have fun while exploring and discovering new places and where to hangout with friends!

By Valerie Njee

Have fun while …

Feb 24 2015

LERIE Corporation

LERIE Corporation focuses on coming up with ideas, items and supplies holiday gift bags to corporate employees of all levels from large to small companies.

LERIE Corporation negotiates on contracts with chain hotels corporations for supplying amenities from services, linens to toiletries from coast to coast covering resorts businesses globally.

Oct 13 2014

Attractions and cool weather effects

Have you ever notice that October is one of the coolest month in the year? People may be thinking why, but they can easily tend around and realize that their kids and children have adapted to their new environment of schooling, limiting the number of visits to the doctors and geared up with all sorts of treats and tricks ideas to enjoy settling down just like the weather. The best things about October can be experience from nature just turning into different colors and attracting our creativity within each and everyone of us to contribute to different festivities. Either by buying or selling products. Its always a wonderful time to appreciate nature and draw from its tremendous powers. When these thoughts are projected on whatever form of arts, they can be visualize at different angles by the observers to disproof certain flows, thus challenging the mind to determine what factors may had contributed to those results during the process of production.

Digital Acrylic painting using rectangle red mate as border frame.

The calmness and coolness keeps the mind of artists to an imaginary flow of thoughts leaving them to portray their creativities on whatever media they’re working with. These works can be found on prints, ceramics, labels, paintings, outfits, museums, infrastructures and much more. If you are a music lover and live nearby metropolitan cities, you can always catch symphonies’ series played in orchestra chambers, dramas performed in local playhouses etc. There are always night live themes for you and your family or hangout friends, to enjoy.

Sep 30 2014

Travel

Fall is a great time to do road travelling with your family and visit some of the festivals taking place in small townships. During this period, schools in these areas are busy with crafts and festivals, decorating, cutting, gluing and pasting posters getting ready to perform musical shows captured during different generations, bringing back memories of famous tunes.

These festivals are full of merchants, selling craftworks and goodies such as caramel apples, cradle popcorn, bake goods and warm clothing for the season. Knitted and crocheted wares made from a combination of different colors with similar textures or bright colors are appropriate for the season.

I and my family have gotten use to visiting some of the local townships located in the South and Southwest of Minnesota – Twin cities heading towards Iowa and South Dakota. During vacations like these, its usually nice to book in advance nearby hotels, mini hotels, eco-lodges or motels depending on your budget and distance from the sites of interest. If you folks plan to enjoy the night life entertainment, you may be looking at locations further form points of interests. It all depends on how you want to joggle your vacation.

Holiday Inn Express, SD

If you are a family with younger children, you may want to settle in a nearby location close to your point of interest. Before booking your trip, check out the amenities. Swimming pool is always a plus and your family will enjoy the night hours when you folks are off from visiting these locations of interests and season festivities.

Check out state guides for season festivities and also the national park and recreation guides. Pine city, SD, and other nearby state parks may have special activities going on during your vacation.

Black Hills with Trees, SD

Mount Rushmore in Blackhills, SD

Badlands National Park, SD

Oct 16 2013

Groupon Getaways

Groupon website advertises air and hotel fares for everyone depending on when you plan to travel and your destination as such. The prices are competitive to other online marketers such as TravelVelocity.com which carries similar packages.

Some of their destinations takes you to remote areas where you can have a great time, spend family vacation or carryout business meetings with fellow team members. Most hotels are equip with internet outlets and promote free connectivity to online services.

Sep 25 2013

Latest newsbreak on the essence of salts consumption

English: The waves at Porto Covo, west coast of Portugal. Stitch of four photos. Français : Des vagues à Porto Covo, côte Ouest du Portugal. Panorama composé de 4 photos. (Photo credit: Wikipedia)

Delta Airlines – Boeing 767 (Photo credit: Wikipedia)

Lately, more and more people are noticing the difference in the consumption of seafood such as lobsters, crabs, oysters, sardines, fishes, mussels and large sea mammals to be very essential in the development of healthy teeth and bones especially with early childhood age children through their adulthood. Most retired people in the age of 90’s, have discovered that nutrients like this are very important in rejuvenating their appearance and memories. New studies like this have tremendously exploded the tourism markets along the Atlantic Oceans and other Seas.

The exposure to sunny beaches helps to tune the human bodies, leaving a silky and glittering look. Most vacations and travels can be booked through local travel agencies or through online sites such as travelvelocity, Groupon, Fortune Travels, and Delta Airlines.

Newsbreak: VitaminWater Makes Bogus Health Claims [Video] (blogs.lawyers.com)
Newsbreak: Anti-Aging Creams Called a Rip-Off [Video] (blogs.lawyers.com)

Apr 25 2013

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Marriot hotel

Experience a stunning AAA Four Diamond beach resort in Point Clear, Alabama, the exquisite Grand Hotel Marriott Resort, Golf Club & Spa, one of the most stunning hotels the Gulf Coast has to offer. A dramatic departure from standard Gulf Coast hotels, this grand resort boasts two challenging golf courses as part of the Robert Trent Jones Golf Trail, a luxurious 20,000-square-foot European-style spa, 10 tennis courts, a fabulous array of exceptional dining options, and a sizeable marina for sailboats, yachts and fishing boats. The delightful beaches and extraordinary pool complex are distinct among Alabama resorts, offering plenty of entertainment for the whole family. Overlooking scenic Mobile Bay, we are a proud member of Historic Hotels of America and boast 37,000 square feet of elegant meeting and event space. Outstanding among hotels on the Gulf Coast, we have been recognized by Conde Nast Magazine as one of the “Top 125 Golf Resorts” and “Top 500 Hotels in the World” by Travel & Leisure.