Aug 9 2023

Taylor Swift, Beyoncé and Margot Robbie are unleashing the spending power of women

New York — It’s the summer of girl power, fueled by Beyoncé, Taylor Swift and “Barbie.”

Millions of people across generations are paying through the nose for these experiences, providing a women-powered boost to the economy.

“I loved going with my family” to Taylor Swift and “Barbie,” said 15-year-old Chelsea Deutsch. “I don’t think I would have rather had it any other way.”

“Barbie” has so far raked in over $1 billion and counting at the box office. Beyoncé’s tour has been such a success, she was blamed for boosting inflation in Stockholm. And the final six nights of Taylor Swift’s Eras tour in Los Angeles are expected to bring $320 million to the city, according to the California Center for Jobs and the Economy.

“Barbie” was distributed by Warner Bros., which is owned by CNN’s parent company Warner Bros. Discovery.

“I think what we’re seeing right now is that women are not to be underestimated. They lift up economies and that impact is not to be overlooked,” said Kristina Chiapetta, executive strategy director at Landor & Fitch. “But brands haven’t been talking to them in their language for a really long time.”

That oft-unspoken language: authenticity and empowerment.

Is the Movie going to have a Barbie House?

Robbie spoke about the movie’s toy-tastic style during a December 2022 conversation with Carey Mulligan for Variety‘s “Actors on Actors” series. When Mulligan asked if the film would have any Barbie houses, Robbie responded, “The Dreamhouses? You’ll see some Dreamhouses. And it will be everything you ever dreamed of.”

A positive message

Eleven women and girls from Chelsea’s extended family – spanning ages 12 to 54 – went to see Taylor Swift at MetLife Stadium in East Rutherford, New Jersey. At least seven have seen “Barbie.”

See photos from Taylor Swift’s LA concerts: Taylor Swift continues to shine on her Eras Tour at SoFi Stadium

“I think it was nice to be a part of things that had such a girl positive message, which is definitely not the norm. So hopefully, maybe this sparks the turn, and maybe we get to see some more of that,” said Jennifer Deutsch, Chelsea’s mom.

Women control or influence over 80% of consumer spending, Chiapetta says. The secret is how to tap into that.

There are more women than ever in their prime working age in the United States, earning – and spending – a paycheck.

Women’s labor force participation rates have rebounded from the pandemic “she-cession” and returned to pre-pandemic form.

In June, the labor force participation rate for women in their prime working age of 25 to 54 years old hit an all-time high of 77.8%, according to Bureau of Labor Statistics data. The rate retreated slightly in July to 77.5% but still remained historically high.

‘I made it happen’

Helen Polise was not going to let two canceled flights stop her from seeing the last Taylor Swift concert in Los Angeles with her daughter Julie.

“Come hell or high water, I was going today. So I made it happen,” said Polise.

Their plans to see Taylor Swift’s Eras tour have been in the works since May: a girl-power weekend, filled with the concert, dinners, outfits, beads, a last-minute first-class ticket and “Barbie.” That all adds up.

“This was so different than anything that we’ve ever done together. So I think I was willing to do whatever it took,” said Polise.

‘The experience is priceless’: They spent thousands to see Taylor Swift’s The Eras Tour

The relatability factor to the women on screen and on stage is part of what makes these women-powered experiences this summer so special, Chiapetta said.

“I think what’s really powerful when you watch the ‘Barbie’ movie or read or listen to Taylor Swift lyrics is it expresses the full multi-dimensional experience of being a woman today. And that’s something that we haven’t seen a lot of when you look at traditional marketing. The way a lot of brands talk to women is in this very one-dimensional way,” said Chiapetta.

Big spending

Some tickets to Swift and Beyoncé are going for over $1,000. That priced some people out and forced others to pony up big bucks.

“Men go to a lot of sporting games and spend a lot of money on sporting tickets, and that’s never considered absurd or over the top. For us, this is like my Super Bowl,” said 27 year-old Julie Polise, Helen’s daughter.

Julie and the young girls from the family of 11 who all saw Taylor Swift walked away from the “Barbie” movie with their moms in mind.

See what the Taylor Swift friendship bracelet phenomena is all about: These bracelets are so much more than plastic beads

“We’re trying to get our mom to see it because I think she’d love it. Because my mom’s always loving the girl power,” said Dylan Ritcher, 12, who is part of Polise’s family.

And as many moms may relate to, when your daughter wants to share the biggest moment of the summer with you, you say yes and find a way to make it happen – because that memory will be priceless.

“When your girls get older and they’re 20 and 23 and they want to go to a concert with you, are you kidding me?” said Lisa Van Strat, who saw Taylor Swift with her two girls and family. “Who doesn’t say sign me up? Yes, yes! How much? Whatever – I’ll eat rice, I’m going to see this concert.”

Jan 13 2017

The Pacific Islands are the Perfect Locations to be During Winter Months

The Pacific Islands are the perfect locations to be during the winter months. With a complete reversed weather condition, the summer weather condition keeps the islands and inner lands dry with moderate temperatures for tourists to relax on the beaches with numerous resorts, commonwealth games taking place and performances, keeps tourists and visitors flying in and out of these locations.

The lifestyle is fantastic, filled with restaurants serving variety of food, from local recipes to Westernized, Islamic and French entrees. The entertainment splendid attracting and inviting groups of students, professionals, individuals or friends to attend different seminars being offered Offshores.

Most corporations maintain offshore international offices to make sure that their businesses is up and running 24 hours / 365 days a year. Freighting and logistics of products from different parts of the world are distributed in a well structured systematic trackable system. Keeping accuracy of services and goods maintaining profound Business-to-Business (B2B) relationships.

Employees who may have relocation assignments generally experience slight flu symptoms which most of the time would not last more than 3 days. The adjustment and transition of these jobs are usually flawless, keeping an updated Process Flow Documentation and having meetings to discuss new specifications and procedures with an edge to eliminate unnecessary downtimes during production runs. The change in location may not be physical and the teams can always have virtual meetings to accomplish their goals, keeping up with the demands from different part of the spectrum.

Corporations rely on their distribution centers across the board, processing business obligations and derivatives to meet and surpass the bottomline of short and long term goals of the corporation.

The responsibilities of corporate employees is to make sure that they have a profound understanding of various line of business and the groups responsible to meeting the goals of these business lines. With collaborations and experience, the job gets done. Maintaining consistent team members is always a win-win situation.

With mass production, using automated systems from mini to humongous manufacturing plants’ production, the price of goods reduces. Recycling and reuse increases, keeping the environment more cleaner and healthy.

Some corporations today, rely on Energy Solar Panels to conserve and reduce energy costs while maintaining a better, cost effective and safety means of energy production.

Apr 7 2015

Kangaroo Comic Strips

It is belief to be known that the existence of Kangaroos were much similar to those of human beings where their evolution mirrored that of most individuals working in estates, farms and gardens long ago in Africa, who migrated from Africa to different continents of the world. Kangaroos were long dropped in Australia to help with preliminary irrigation to aid in developing green vegetation and plateaus.

Kangaroos are known to feed on water melons, fresh almonds, tuber foods such as sweet potatoes, cassavas, peanuts (groundnuts), carrots, cabbages, sardine fish etc..

They turn to sustain life in all weather conditions especially oceanic weather conditions present along the Atlantic, Pacific and around ponds and lakes.

More on Kangaroos Kangaroo comic strips.

Sep 25 2013

Latest newsbreak on the essence of salts consumption

English: The waves at Porto Covo, west coast of Portugal. Stitch of four photos. Français : Des vagues à Porto Covo, côte Ouest du Portugal. Panorama composé de 4 photos. (Photo credit: Wikipedia)

Delta Airlines – Boeing 767 (Photo credit: Wikipedia)

Lately, more and more people are noticing the difference in the consumption of seafood such as lobsters, crabs, oysters, sardines, fishes, mussels and large sea mammals to be very essential in the development of healthy teeth and bones especially with early childhood age children through their adulthood. Most retired people in the age of 90’s, have discovered that nutrients like this are very important in rejuvenating their appearance and memories. New studies like this have tremendously exploded the tourism markets along the Atlantic Oceans and other Seas.

The exposure to sunny beaches helps to tune the human bodies, leaving a silky and glittering look. Most vacations and travels can be booked through local travel agencies or through online sites such as travelvelocity, Groupon, Fortune Travels, and Delta Airlines.